Search Engine Optimization and Referencing starts right from the beginning!

Search Engines (Google, Yahoo...etc.) do not offer any recipe or tricks to rank your site at the top. However, they do a better job referencing certain web sites. In fact they no longer accept to be tricked with fake pages or fake content. They now value what really matters: real, clear and readable content. Just like your customers. They identify text and links way better than they identify images and Flash movies. They value popularity and relevancy. This is how...

Optimize your design

Forget complexe and sophisticated gif or jpeg files and image-based layout. Avoid graphic design that is not actively optimized using CSS!
CSS allows for easy modification of your interface at any time. Also, the HTML code produced using CSS is cleaner and lighter and thus Search Engines will give your site a better referencing.

Basic optimization

When we build a web site we still use traditional tags and meta tags embedded in the HTML code of the page:

• a page title
• a decent list of relevant keywords
• a line of description.

Play your part by making sure that every single page in your site contains words that are relevant to the page itself and to what your site is about. Give it some thinking ahead of time: what keywords are people most likely to type in when they are searching for...what your site has to offer them!
We always perform basic optimization on all new website that is coming out of our "wharehouse".

Work your content and keywords

Search Engines tend to offer more and more services to enhance your placement (Sitemaps,  Analytics...) You can use them to study the relevance and frequency of your keywords. You can also see how your site performs versus others.
Google Toolbar for instance provides you with tools that will show you the Google page ranking.
Make sure to use your web traffic statistics since they contain valuable information (i.e. on the keywords that were used to find your site... etc). You may discover that this one product you do not sell brought you quite a few disappointed customers!

Enhanced ranking

We can help you improve your ranking, beyond the basic optimization included with every new web site. Comparing your site to your competitors, analyzing your basic listing using relevant keyword combinations usually lead us to suggest a series of upgrades to your site content, among which:
-add new "keyword loaded" content on your pages,
-add new links & pages,
-re-code your headers and image files
all of which will definitely increase your visibility.